Adee Serrao is creative director and founder of the lifestyle company Gold Rush. At Gold Rush, each client’s project is part of a story, unfolding through company branding, custom weddings and client collaborations. Gold Rush sells a collection of direct-to-consumer products on their website as well as wholesale through Faire.

Gold Rush partnered with Paperless Post in 2024 and is now featured in their designer collection.

Even in the dead of winter we are beach ready

Cloud break after the rain, but make it graphics

Custom embossed cards make a nice impression ✨

Shop our cards at the beautiful Lake Boutique in Silverlake—a new member of the Gold Rush family✨When our studio was in Echo Park, this was a favorite stop in the neighborhood.

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Paperless Post x Gold Rush Paper

Gold Rush Paper is available at Paperless Post as part of an ongoing collaboration featuring a collection of digital cards that can be customized and sent instantly.

Paperless Post makes online invitations that lead to real-life connections, for all the moments that matter.

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Brand Collaborations

Below is a curated selection of graphic design work created in collaboration with independent brands. Each piece reflects a unique approach to design, showcasing distinct brand identities through visual storytelling.

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